The Penny Campaign


The Penny Campaign, Samaritan Ministries' largest fundraising event of the year, serves two main purposes. The proceeds collected from churches, schools, individuals, corporations and retail outlets provide more than 20% of Samaritan's operating revenue each year. The Penny Campaign also raises awareness about the reality of hunger and homelessness in our community.

The Penny Campaign started in 1992. People throughout the Triad collected coins in jars, raising $8,500 that first year. Realizing the campaign had great potential, and the community had a big heart, the Penny Campaign was expanded to raise corporate dollars in 1995. Through the involvement of many dedicated people and businesses, the Penny Campaign grew steadily. Last year, the Penny Campaign raised more than $98,000 to fund the programs of Samaritan Ministries. Now entering its' eleventh year, the Penny Campaign is a symbol of a caring community dedicated to helping people in need. Our goal is $110,000 for this years' Penny Campaign.

Getting Involved

The Penny Campaign helps hungry and homeless people, but it's also a fun activity for families, schools, businesses and churches. Perhaps the nicest thing about the Penny Campaign: a few pennies go a long way! Just 29 pennies buy the food for a warm Soup Kitchen meal, and 1,250 pennies provide shelter, plus buy dinner and breakfast for a homeless man. A few pennies can make a huge difference in the lives of hungry and homeless people!

The 2003 Penny campaign kicked off Tuesday, October 1. Collection Day is set for Saturday, December 6 from 10:00 a.m. to 4:30 p.m. at Thruway Center. Bring your unrolled coins by and join WXII's Cameron Kent and the entire Samaritan Team for a day of fun and fellowship.

We need your help to serve people in need. Here are a few ideas to get you started in this years' Penny Campaign:

· Find a big jar, print a Penny Campaign jar sticker, and start collecting coins!

· Tell ten friends about the Penny Campaign and encourage them to get involved.

· Put a coin jar out at work, and talk to your department head at work about corporate support for Samaritan Ministries.

· Encourage your children to place a jar in their school classroom, and make sure your child's teacher knows about the school section. The school section contains educational information about hunger and homelessness. It's a great source of character education for every student!

· Get your Sunday School class involved.

· If you or someone you know cares about the needs of hungry and homeless people in our community, but can't collect coins, there's good news! Samaritan Ministries now offers online giving throughout the year! Click here to make a donation using your credit card.

· You can also send a check to Samaritan Ministries to support the Penny Campaign. Send the check to: Samaritan Ministries
1243 Patterson Avenue
Winston-Salem, NC 27101

· Be sure to join us for a day of fun and fellowship on Penny Campaign Collection Day. Collection Day happens at Thruway Center Saturday, December 6, 2003 from 10:00 am until 4:30 pm. WXII's Cameron Kent will serve as emcee of this terrific event. Additionally, Krispy Kreme doughnuts will be available to "sweeten" your Penny Campaign experience. Come join us for a fun day!



School Section

Parents, students and teachers: The Penny Campaign kicked off October 1, 2003.

Samaritan Website Links under Penny Campaign Education

Hunger links

1) The Hunger Project

The Hunger Project is a strategic organization and global movement committed to the sustainable end of world hunger. When you click on Our Prinicples, it contains many facts about world hunger.

2) Stop the Hunger
This service was inspired by The Hunger Site, which is a fantastic service that funds international hunger relief. They thought it was a great idea, and that it would be great to apply that idea to fighting hunger here in the United States. Click on Other Ways to Help and U.S. Hunger Facts, for more information.
Stop the Hunger also recommends you visit

3) The Hunger Site as well, and support the eradication of hunger worldwide.

4) World Hunger Year (WHY)
WHY is a leader in the fight against hunger and poverty in the US and around the world. It is convinced that solutions to hunger and poverty can be found at the grassroots level. When you click on Publications, you will be lead to a list that includes Kids Teacher's Guide. This takes you to a site called Kids can Make A Difference. The two most useful parts of Kids Teacher's Guide include a Hunger Quiz, What kids can do (which also includes what other kids have done!).

5) The Feinstein Foundation
Mr. Feinstein was a successful businessman who became a successful philanthropist. For the past two years, Samaritan Ministries has received a challenge grant from the Feinstein Foundation. At his site, you can learn more about Mr. Feinstein and his goal to end hunger in America.

Homelessness Links

1) Homelessness Resource Guide K-12

This resource guide has information and lessons for elementary, middle and high school students. It is designed to develop awareness and encourage involvement.

2) National Coalition for the Homeless

The National Coalition for the Homeless publishes fact sheets on various aspects of homelessness. Each sheet summarizes facts and issues and contains a list of recommended reading for further research.

3) National Alliance to End Homelessness www.naeh.organization/pub/factsheets/index.html

Housin'2000, a partnership project between the National Alliance to End Homelessness and the Fannie Mae Foundation, aims to educate young people about homelessness.

It contains factsheets for Kids for K-2, 3-5, Middle School, and High School

4) HUD

Our Government has a site for Housing and Urban Development (HUD). This portion of the HUD website is devoted to how kids can become good citizens. When you click on "Meet Cool People", you go to a page that takes you to Kids Volunteer, or Help the Homeless.

Samaritan Ministries
1243 Patterson Avenue
Winston-Salem, NC 27101
Phone: 336-748-1962
Fax: 336-748-8207
Sonjia Kurosky Executive Director
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